Patrizia Morena Di sciascio
That's some name huh? Italian in origin.
Funny and true story: Since I was a little kid and throughout my whole life I have been scribbling the phonetic spelling schematic of dee • sha • sho to help people pronounce my last name. You have no idea just how many pronunciations I have heard over the years. It's a pretty name to hear in Italian, but in English? Not so much. So 'Pa-t-RITZ-ia' got shortened to Patti, Morena got replaced by an 'M.' –And well, my last name became my brand and logo.
WORK EXPERIENCE
January 13, 2020
September 14, 2022:
LOYALTY ONE, AIR MILES® :
Senior Art Director. Marketing: Responsible for developing Loyalty Programs, promotions, and the creative that will support these programs via microsite designs, retail collateral, print advertising, Social Media programs and Youtube videos
June 2009 through to January 13, 2020:
2006 - 2009
2004 - 2006
2001 - 2003
1994 - 2001
2003 - 2004
Previous:
CREATIVE CONSULTANT : freelance contractor with various agencies & clients directly
DENTSU BOS :
Parmalat - Brand Refresh of Astro Original Balkan Style Yogourt: Creative development of rebrand TV creative as well as online, print executions and outdoor – as well as creating a
three-minute Grocer Incentive video.
NATIONAL :
Tim Hortons Pitch - RFP book, RFP, & Video presentation for the campaign idea.
riddoch communications :
Lone Star, Higgins & Burke tea, RBC, Maple Leaf Farms, Baybridge, Petro-Canada,
JAVA Stops, Baybridge Senior Citizens Properties
The Canned Goods Co. :
Toronto Summerlicious Online Video, Yan Gurevich realtor Ads, New Business
eckleburg eyewear :
Creating tradeshow booth designs, online emails, invitations to Galas, shooting fashion images for multiple European frame designers.
MacLaren | McCann :
Creative Development for multiple, multi-media campaigns for RBC Royal Bank, GM, Bayer, Crop Science, and Wendy’s.
Rivet :
Creative Development for Primus products & assorted Pharmaceutical communications - from concept/layout designs through to final print.
Draft FCB :
Fairmont Hotels, Canada Post, and OLG work. Creative development and layouts
Portrait Illustration :
Book & Cover Design – Bessie: Lost & Found. Released Dec 21, 2012.
MacLaren MRM :
Creative development through to final delivery of an integrated campaign including print outdoor and online components for Central Counties Tourism.
GSW Worldwide | INVENTIVE HEALTH:
Creative brand idea generation projects: Merck, Humalog, Saflutan, Anaresp, Allergan, Botox, Alimta
Wunderman :
Creative development of Airport situated signage for Microsoft O.O.H. Campaign.
Quadrant Marketing:
4-month Associate Creative Director contract on Henkel Products, Blue Water Seafood,
St Louis Bar-b-que.
Creative Group Head at Wunderman :
On the ROGERS and Citibank business. Managed a team of 6 creative people, dedicated solely to Rogers responsible for aligning the DM components with
the brand agency, Publicis, and also for developing award-winning stand-alone campaigns that would generate response across print, DM, online, and broadcast.
Creative Director & Partner : ‘and the agency’
Clients: Junior Achievement of Canada, Toronto Foundation for Student Success, ROGERS, Online BINGO101
Creative Director : RBC Financial Group
12-month contract: RBC Insurance in Marketing and Creative Services – brand communications liaison with AOR and in-house team.
associate Creative Director : BRAZIL Communications
ROGERS AT&T Wireless, Black’s Photography, Grand & Toy, New Business Pitches
V.P. Creative Group Head : Padulo Integrated
CIBC, Fairweather, The Hudson’s Bay Company, O.L.G., N.B•Tel, Toronto Hydro,
Canadian Pulp and Paper Association, Aerogold Visa, National Ballet of Canada,
Suzuki, Budget Rent•a•car, new business
Creative Group Head : Ross Roy Canada
K mart, Schlitz Breweries, Arby’s Restaurants, Nutri System Diet Programs,
Continental Airlines
Senior Art Director : Saatchi & Saatchi
Toyota, Procter & Gamble, Tim Horton’s, Motorola, Johnson & Johnson’
Art Director : Leo burnett company Ltd
Kellogg’s Canada, Kraft Foods, Tambrands, 7•UP, Adam’s, Seagram’s, Proctor
& Gamble, Highliner, Boyle Midway, Financial Post, Beatrice Foods, Fuji Film
Special Skills
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Adobe Suite: Indesign, Photoshop, Illustrator, Acrobat and Word
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Illustration: Storyboards: black & white linears or full colour frames / rough layout sketches
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Portraits or Caricatures: Draw and paint portraits, both serious and comedic
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Designing and Illustrating Fashion
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Art Direction, Propping and Styling Photoshoots
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I'm also a mean Baker
Education
Ontario College of Art & Design University: Completed a four-year program in Communication
and Design. Majored and graduated with Honours in Advertising and Illustration with an
Associate of the Ontario College of Art Diploma. Awarded a 4th-year scholarship and summer
internship at Leo Burnett Co. Ltd. – where I was hired full-time upon graduation, and so began my love affair with the advertising business.