Patrizia Morena Di sciascio 

That's some name huh? Italian in origin.

Funny and true story: Since I was a little kid and throughout my whole life I have been scribbling the phonetic spelling schematic of dee  sha sho to help people pronounce my last name. You have no idea just how many pronunciations I have heard over the years. It's a pretty name to hear in Italian, but in English? Not so much. So 'Pa-t-RITZ-ia' got shortened to Patti, Morena got replaced by an 'M.' –And well, my last name became my brand and logo. 

 WORK EXPERIENCE 

January 13, 2020

to present:

LOYALTY ONE, AIR MILES® :

Senior Art Director. Marketing: Responsible for developing Loyalty Programs, promotions, and the creative that will support these programs via microsite designs, retail collateral, print advertising, Social Media programs and Youtube videos

June 2009 through to January 13, 2020:

2006 - 2009

2004 - 2006

2001 - 2003

1994 - 2001

2003 - 2004

Previous:

CREATIVE CONSULTANT :  freelance contractor with various agencies & clients directly

 

DENTSU BOS :

Parmalat - Brand Refresh of Astro Original Balkan Style Yogourt: Creative development of rebrand TV creative as well as online, print executions and outdoor – as well as creating a

three-minute Grocer Incentive video.

NATIONAL :

Tim Hortons Pitch - RFP book, RFP, & Video presentation for the campaign idea.


riddoch communications :

Lone Star, Higgins & Burke tea, RBC, Maple Leaf Farms, Baybridge, Petro-Canada,
JAVA Stops, Baybridge Senior Citizens Properties


The Canned Goods Co. :

Toronto Summerlicious Online Video, Yan Gurevich realtor Ads, New Business

 

eckleburg eyewear :

Creating tradeshow booth designs, online emails, invitations to Galas, shooting fashion images for multiple European frame designers.

 

MacLaren | McCann :

Creative Development for multiple, multi-media campaigns for RBC Royal Bank, GM, Bayer, Crop Science, and Wendy’s.

 

Rivet : 

Creative Development for Primus products & assorted Pharmaceutical communications - from concept/layout designs through to final print.

Draft FCB : 

Fairmont Hotels, Canada Post, and OLG work. Creative development and layouts

 

Portrait Illustration : 

Book & Cover Design – Bessie: Lost & Found. Released Dec 21, 2012.

 

MacLaren MRM : 

Creative development through to final delivery of an integrated campaign including print outdoor and online components for Central Counties Tourism.


GSW Worldwide | INVENTIVE HEALTH:  

Creative brand idea generation projects: Merck, Humalog, Saflutan, Anaresp, Allergan, Botox, Alimta

Wunderman :  

Creative development of Airport situated signage for Microsoft O.O.H. Campaign.

 

Quadrant Marketing:

4-month Associate Creative Director contract on Henkel Products, Blue Water Seafood, 
St Louis Bar-b-que.

 

Creative Group Head at Wunderman :

On the ROGERS and Citibank business. Managed a team of 6 creative people, dedicated solely to Rogers responsible for aligning the DM components with
the brand agency, Publicis, and also for developing award-winning stand-alone campaigns that would generate response across print, DM, online, and broadcast. 

Creative Director & Partner : ‘and the agency’

Clients: Junior Achievement of Canada, Toronto Foundation for Student Success, ROGERS, Online BINGO101

Creative Director : RBC Financial Group

12-month contract: RBC Insurance in Marketing and Creative Services – brand communications liaison with AOR and in-house team.

associate Creative Director : BRAZIL Communications

ROGERS AT&T Wireless, Black’s Photography, Grand & Toy, New Business Pitches

 

V.P. Creative Group Head : Padulo Integrated

CIBC, Fairweather, The Hudson’s Bay Company, O.L.G., N.BTel, Toronto Hydro, 

Canadian Pulp and Paper Association, Aerogold Visa, National Ballet of Canada, 

Suzuki, Budget Rent•a•car, new business

 

 

 

Creative Group Head : Ross Roy Canada

K mart, Schlitz Breweries, Arby’s Restaurants, Nutri System Diet Programs,
Continental Airlines

 

Senior Art Director : Saatchi & Saatchi

Toyota, Procter & Gamble, Tim Horton’s, Motorola, Johnson & Johnson’

Art Director : Leo burnett company Ltd

Kellogg’s Canada, Kraft Foods, Tambrands, 7UP,  Adam’s, Seagram’s, Proctor
& Gamble, Highliner, Boyle Midway, Financial Post, Beatrice Foods, Fuji Film

 Special Skills 
  • Adobe Suite: Indesign, Photoshop, Illustrator, Acrobat and Word

  • Illustration: Storyboards: black & white linears or full colour frames / rough layout sketches

  • Portraits or Caricatures: Draw and paint portraits, both serious and comedic

  • Designing and Illustrating Fashion

  • Art Direction, Propping and Styling Photoshoots

  • I'm also a mean Baker

 Education  

Ontario College of Art & Design University: Completed a four-year program in Communication
and Design. Majored and graduated with Honours in Advertising and Illustration with an 
Associate of the Ontario College of Art Diploma. Awarded a 4th-year scholarship and summer

internship at Leo Burnett Co. Ltd. – where I was hired full-time upon graduation, and so began my love affair with the advertising business.

 references will be provided upon request 

© 2019 deeshasho